But only through striving and authenticity and a distinctly American story - the kind that is associated with the Jeep brand - did Jeter achieve the status of sports legend, 14 All-Star teams, the Baseball Hall of Fame, and subject of the recent seven-part ESPN documentary, The Captain. Jeter is a product of Kalamazoo, Michigan, whose boyhood dream was to become shortstop for the New York Yankees. automotive market and a brand that now can envelope every segment from $25,000 to $120,000. The campaign seems a perfect allegory for the striving of the Jeep brand itself, from its highly utilitarian and rugged past to a formidable marque that now stretches across much of the U.S. The cinematography, the red-carpet scenes, the regular-family scenes, the good-guy persona of Jeter himself, the glamor quotient of fashion-model Hannah Jeter, and glimpses of the grandeur of the vehicle that surely will be revelations to millions of American consumers - all of this became a formula where the effort meets the moment. Matching the price and importance of the vehicle itself and what Grand Wagoneer is supposed to say about how the Jeep brand has “arrived” at such a level of opulence and a rarefied price point, the “Eyes Wide Open” campaign has the feel of grandness itself. Indeed, the style and mien of the Grand Wagoneer spots featuring the Jeters is very reminiscent of the kind of big-moment TV campaigns Fiat-Chrysler did regularly for years under Francois but hasn’t fielded in some time since Stellantis acquired it. “We may adapt creative tailored for social media, but it is, directionally, old-medium.” “We tend to be more and more smart, focused and selective” with advertising media, Francois said, “but this, as I see it, is really an ‘old-medium’ campaign” for television. brands beginning with the “Born of Fire” two-minute advertisement for the Chrysler brand, featuring Eminem, during the Super Bowl in 2011. Not unintentionally, however, the primary vehicle for the new ads will be television, a medium that Francois has exploited to stunning effect with special ads for Stellantis’s U.S. In addition to the 60-second launch spot, the campaign will feature 3o-second and 15-second video content featuring the Jeters, running across multiple media platforms. The Grand Wagoneer campaign will run across North America in television, social media and digital-media channels and include future print extensions. This meticulous approach ensures that JASPER’s remanufactured engines meet high standards of performance and durability, providing customers with dependable and long-lasting solutions.And while Jeter’s New York Yankees didn’t make the Series this year despite high expectations and the second-most regular-season wins in the American League, now Jeep gets to stage a grand re-launch of the Grand Wagoneer on one of the best live-TV platforms available. To guarantee overall reliability, JASPER conducts live-run testing, utilizing data acquisition and various assessments to evaluate compression, vacuum, oil pressure, actuator performance, and leak testing under blacklight conditions. The remanufactured oil pumps undergo rigorous testing on specialized equipment to measure oil pressure and flow throughout their operational range. JASPER also pays close attention to the oil system, installing a new engine oil cooler, along with oil temperature and pressure sensors, knock sensors, and adapter harness for ease of installation. The engine block undergoes CNC machining to allow for the installation of steel-threaded inserts for head bolts, increasing strength compared to the original aluminum design. To ensure a reliable seal and maintain the correct compression ratio, thicker D-shaped PTFE-coated Multi-Layer Steel head gaskets are installed with new head bolts. These pistons also offer greater pin bearing surface area to enhance stability and prevent piston slap. A robust two-piece 2.0mm oil ring improves oil control, while a piston groove decreases pressure between the first and second rings at higher RPMs. Moreover, JASPER’s piston design includes additional oil return holes to reduce oil consumption and prevent oil ring sticking. JASPER-engineered pistons feature graphite-coated skirts, increased thrust bearing area, and a smooth, anodized crown for improved oil control, reduced carbon buildup, and enhanced durability. High-strength Class 12.9 rod bolts are installed to prevent stretching, reducing the risk of rod bearing failure. To fortify the engine block, JASPER incorporates specially designed pins that lock the cylinders together under heavy loads, preventing cylinder movement that could lead to head gasket issues.
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